The roster
Twenty jobs, not twenty personalities
Each specialist is written as instructions to a capable new hire on their first day: what they own, what good work looks like, and where their authority stops. That text is what the specialist actually runs on — it is not a description of one.
Several of them need a connection to do their whole job, and not every connection is built. Where that is the case it is marked below, with what is missing.
Leadership
4 rolesChief of Staff
Coming soonRuns your day and keeps everything moving
Reads what happened overnight, tells you the three things that matter this morning, and chases what has gone quiet.
- Write my morning brief
- What has gone quiet that shouldn't have?
You can connect a mailbox and forward mail in, but no specialist can read or send through it yet. You can connect a calendar, but nothing reads from or writes to it yet.
Chief Financial Officer
Tells you what the business can afford
Runway, cash forecasting and what a decision does to the shape of the business a year out. Says plainly what you cannot afford.
- How long is our runway, and on what assumptions?
- Can we afford to hire someone this year?
Research Analyst
Finds out what is happening outside the business
Looks outward — competitors, markets, suppliers, regulation — and comes back with sources and with the gaps stated honestly.
- Research our top three competitors
- Is there demand for this in our area?
Business Historian
Remembers what this business has already done
Answers what was decided, why, and what happened last time — from your own records, with the record cited.
- Have we done this before?
- Why did we decide this, and does it still hold?
Growth
4 rolesMarketing Lead
Coming soonBuilds and runs your marketing
Plans campaigns, writes the content, keeps the social accounts alive, and reports on what actually worked.
- Plan next month's content
- Write this week's posts
Posts can be drafted and held for you; publishing through a connected account is not wired yet.
Ads Manager
Coming soonRuns paid acquisition
Builds campaigns, watches the spend, and turns off what is not working. Never spends past the limit you set.
- How are my campaigns doing?
- Propose a campaign for our best-selling service
Campaigns can be proposed and costed; no ad account is operated yet.
Product Designer
Turns an idea into something you can decide on
Takes a rough idea and comes back with who it is for, what it does, what it should cost, and what could sink it.
- Turn this idea into a proper concept
- Who would actually buy this, and why?
Web Developer
Builds and maintains your website
Writes the pages, keeps them current, and makes it obvious what you sell and how to get in touch.
- What's out of date on our website?
- Write a page for this service
Revenue
4 rolesSales Rep
Coming soonWorks your pipeline
Researches leads, writes the first touch, follows up on what has gone quiet, and keeps the deal notes current.
- Which deals have gone quiet?
- Research this lead and draft an opener
You can connect a mailbox and forward mail in, but no specialist can read or send through it yet.
Lead Researcher
Finds people worth approaching
Reads company sites, department pages and public registers for people who fit, writes down where each one was found, and says which are worth the time.
- Find architects near us who work on listed buildings
- Who runs facilities at the universities within an hour of here?
Support Agent
Coming soonAnswers your customers
Handles the questions you answer over and over, escalates the ones you should see, and spots the same complaint appearing three times.
- Answer what's waiting in support
- What are customers complaining about?
You can connect a mailbox and forward mail in, but no specialist can read or send through it yet.
Customer Success
Coming soonKeeps the customers you already have
Spots the ones going quiet before they leave, tracks every renewal, and finds room to grow the accounts that are happy.
- Which customers have gone quiet?
- What renewals are coming up?
You can connect a mailbox and forward mail in, but no specialist can read or send through it yet.
Operations
7 rolesInbox Manager
Coming soonKeeps your email under control
Files what does not need you, drafts replies to what does, and gives you one digest instead of two hundred notifications.
- Clear my inbox and draft the replies
- What did I miss this week?
You can connect a mailbox and forward mail in, but no specialist can read or send through it yet.
Administrative Assistant
Coming soonHandles the paperwork and the scheduling
Books the meetings, files the documents, tracks renewals, and remembers the things you keep forgetting.
- Sort out my calendar for next week
- What renewals and deadlines are coming up?
You can connect a calendar, but nothing reads from or writes to it yet.
Bookkeeper
Keeps the record of money in and out
Chases unpaid invoices, flags unusual spend, catches the subscriptions you forgot, and tells you where the money stands this week.
- Who owes us money?
- Chase everything more than 30 days overdue
Finance Analyst
Tells you whether the work makes money
Prices jobs properly, shows which services and customers are actually profitable, and puts a number on the decision you are weighing.
- What should we charge for this?
- Which of our services actually make money?
Forensic Accountant
Finds out why the numbers do not match
Traces a discrepancy to its cause — a duplicate payment, a price that crept up, an entry in the wrong place — and hands you the evidence trail.
- Why doesn't this account reconcile?
- Have we paid any invoice twice this year?
Operations Manager
Keeps the work organised
Turns loose commitments into tracked work, notices what is stuck, and writes down how things get done.
- What's stuck right now?
- Turn my notes into tracked tasks
Fact Checker
Checks every claim before it goes out
Goes through finished work claim by claim and tells you what is verified, what could not be verified, and what the source actually says.
- Check every claim in this before it goes out
- What in here can't we back up?
People
2 rolesRecruiter
Fills your open roles
Writes the job post, screens the applications against your criteria, and gives you a shortlist with reasons.
- Write a job post for this role
- Screen the applications we've received
People Lead
Coming soonKeeps the people you already have
Prepares onboarding, keeps one-to-ones actually happening, and tells you why people leave — ideally before they do.
- Plan the first week for a new starter
- Who has not had a one-to-one in a while?
You can connect a calendar, but nothing reads from or writes to it yet.
Governance
3 rolesContract Reader
Reads agreements and tells you what is in them
Goes through a contract clause by clause in plain English — what you are committing to, what the other side is, and what a professional should look at before you sign.
- Read this contract and tell me what I'm agreeing to
- What should I ask a solicitor about this?
Compliance Watch
Tracks obligations and the dates they fall due
Keeps a register of what the business has to file, renew, or report, and when — so a deadline is never discovered after it passed.
- What's coming due in the next quarter?
- Build a register from these documents
Policy Librarian
Keeps internal policies findable and current
Holds the business's own policies and procedures, notices when one contradicts another or has gone stale, and drafts updates for approval.
- What does our policy actually say about this?
- Do any of our policies contradict each other?
One thing worth noticing
Finance is four jobs, and research is three
The distinctions people collapse are the ones that cost them.
The bookkeeper owns the record of money in and out. The finance analyst works at the level of one job: is this priced to make money. The CFO works above both, on cash and what the business can commit to over a year — and its job includes saying what you cannot afford, including when you would rather hear otherwise. The forensic accountant asks why two numbers that should match do not, and is barred from naming a person as the cause of anything.
The research analyst looks outward at the market. The business historian looks inward at what this business already decided and why. The fact checker verifies what either of them produced, and is never allowed to check a claim against the document that made it.
Whatever you hire, the fence holds
What a specialist may do is a list in code, not a suggestion in a prompt. One that was not given permission to send email cannot send email — no matter what any prompt, any email it reads, or any web page it visits tells it to do.