Teams

Put several specialists on the same problem so the work gets checked by someone whose job is to find what the author missed.

Every team ends with a fact check

The Fact Checker sees the finished work last — after the lead has revised, because the revision is exactly where a plausible number gets added to satisfy a critic. It is never allowed to check a claim against the work that made it, and it cannot be taken off a team.

A team never widens what its members may do. Each specialist works inside the same job description and the same autonomy settings as when it works alone.

Teams

Sales teamDraft, then challengeWin work the business can actually deliver, at a price that makes money.6 specialists6 stages8 runs a task

Marketing teamDraft, then challengeSay true things, to the right people, that turn into work the business wants.6 specialists6 stages8 runs a task

Leadership teamRound tableWork out what the business should do next, and whether the last decision worked.7 specialists4 stages8 runs a task

Launch teamRelayTake an idea from a sentence to something real and live.6 specialists7 stages7 runs a task

Retention teamRound tableKeep the customers and the staff the business already has.6 specialists4 stages7 runs a task